What’s funny is that it’s not the public or even the board that is demanding that Apple release whiz-bang moonshot software features every year. Users do want shiny new hardware, but besides necessary hardware drivers, 90% of users LOVE it when the core OS and the UI stays stable for years. So they can get used to it. Instead of reshuffling the UI of every app every 12 months like iOS has been doing for 10 years. And evolving the visuals in big and small ways constantly. Both of these are not fooling anyone into overestimating Apple’s innovativeness.
I’m not so sure - 90% of commenters complain every time a new OS doesn’t have any new shiny useless features. (Look at all the comments saying the 18 Pro is an S release.)
Yes and: UI churn is disruptive for the elders in my life.
They're copying the auto industry when it came up with yearly models. FOMO drives sales. They've cultivated a customer base that is supremely susceptible to it.