Once again, when it comes to consumer protections why should consumers care that a poor business loses business? Not seeing the downside here. After reading other comments in this post I think it should go further and designate any game that uses any instance of LLM tooling as "Assisted with AI."

Consumers absolutely hate AI companies. Consumers hate their leaders, distrust their workers; why shouldn't consumers be allowed to know which companies are eating at the LLM trough and which ones aren't?

The only reasons I see here is that it's bad for those gaming companies, which just leaves me to retort: who cares?

Consumers have a right to know which types of businesses they are supporting. If the business doesn't like it, they are free to do something else.