To be honest, no company wants to lower their income. This is institutionalised (i.e. the stock holders will throw you out if you decide to lower the income)

That's why they are selling us new cars instead of converting the old ones to electric or semi- electric drive. The amount of CO2 emitted on the new car creation and shipping is tremendous. The same with phones, washing machines etc. And now AI. It should be done on optimising (the software, the reliability), not creating new and throwing out the old ones