Their style is pervasive in Rust, such as in the standard library, so I would personally apply a when-in-rome philosophy. FWIW something like `.text("hello")` I would expect to see in a builder-pattern but not in a setter for an object that's already built.
That being said I don't particularly understand your conception of a method. They are both methods. The getter ought to have a shorter name since it is probably called more frequently and because it inherently has less of an impact -- this goes along with the principle that names that demand attention should be larger and easier to notice.
My use case is a TUI framework (https://www.incredible.rs/). The setters configure elements in a chain-able manner. I grappled with the rust convention and decided to go the other way. Rational as mentioned.
But this made me think...
> "The getter ought to have a shorter name since it is probably called more frequently"
So i checked. Rough agent driven counts:
https://github.com/ronilan/incredible-flappy 407 setters and 183 getters.
https://github.com/ronilan/rusticon 546 setters and 5 getters
https://github.com/ronilan/shape-sorting 688 setters and 33 getters.
And in a code editor with a lot of ui configurations based on reusable elements 2865 setters and 206 getters.
In reactive apps on state handlers call on setters with state values. No getters involved...