alt Hacker NewsSocial media and "cybersecurity experts" had a big role in this. Stuff like "EU SAYS THIS IS A URGENT VULNERABILITY" and even the Prime Minister of Japan doing a nighttime PSA. They cite "the experts" posts on social media about the initial advisory, while the very same so-called experts share google search AI output mitigation strategies. None of these organizations or bodies had any details other than what was on the advisories and social media. (e.g "CVSS 10, that's bad!!")
To me, it seems more more akin to broadpwn, technically severe, wide scope (millions of iphones), yet will never be a one-size-fits-all-PWN-button.
Even in the age of AI, I don't think this is going to be weaponized down the line like how Eternalblue was... but I'm not the social media cybersec guy with 15000 followers, so don't take my words at face value ;)
I feel like half of working in the cybersecurity industry is just cultivating your social media persona. It's bizarre. I left a viral up-and-coming startup over it. It was mixing into everyone's personas at work in weird and uncomfortable ways, as someone who doesn't use traditional social media.