Hell, just throwing in some syncopation into a pop song would make it wildly more interesting.

"Triplet-flow" in rap took the genre by storm after Migos and Future popularized it a while ago, and the initial appeal was the rhythmic novelty of it. (It obviously got stale after the novelty wore off.) Pop music in many of the big genres is in general, however, quite reticent to move away from perfectly riding a 4|4. Even using a 6|8 would be interesting.