Sounds to me like the models really read Scott Adam’s blog and books, in which he essentially said the same again and again (before he dedicated the end of his life to his tribe). People decide with their gut, are loyal to their tribe, and then invent reasons that sound like they support the fact. That’s why changing someone’s opinion is so hard, and people must be tricked into it by framing the opinion in the right way. Which only a few „master persuaders“ were effective at it, including Donald Trump.