We have "utilities on the market" now. So we get to choose between the color of logo on the invoice. Every year we can switch around new year. Then lots of marketing is going on: people going door to door as well...

For sure I now pay for all these marketing campaigns: they all offer a cheap first year. So I have to switch yearly to get a good "welcome present" (that the non-switchers are paying for me).

Privatizing a commodity-service, that utilities are (electrons/water/gas -- it's all very standardized) is the most ridiculous to me. The innovation a supplier can bring you is mostly it's marketing campaign.