I've always doubted the veracity here attributed to advertising. There have been few, if any, advertisements that make me think someone's consumable product is best, category defining, or otherwise meaningful.
When you dig into advertising model attribution, there aren't a whole lot of signals that the way we currently jam advertising down people's throats actually sells more things.
Watching this video about how marketers influenced traditions changed my perspective on just how powerful advertising is.
> there aren't a whole lot of signals that the way we currently jam advertising down people's throats actually sells more things.
It's a useless tax of human economic activity. It fulfills the same purpose as tree trunks of trees in the forest. And it's similarly expesive for companies and for everyone else around. It should be mostly banned and replaced with state sposored directory of goods and services available at the national market.
You’re missing the subconscious part. You make associations you’re unaware of and you choose the product without thinking.
If it didn’t work, they wouldn’t do it and it wouldn’t be the cornerstone of the internet economy. No one is immune.