It's really cute. I wonder if we'll see a significant market for plain MP3 players with the whole digital detox fad lining up with the nostalgia. There's already a lot of people buying refurb and bluetooth-modded modded ipod classics.
Also for the troops. Have some friends that cannot bring devices that emit RF / BT on base or ships during certain operations and exercises.
It's extremely hard to find a new production MP3/FLAC player with upgradable storage that don't suck for one reason or another. Plenty of perfect new ones, but they will have onboard BT or Wifi still.
There's a bunch of options from Chinese companies as well as from more traditional companies (like Sony), but the majority run Android (some skinned to be "simple", some basically like the Android counterpart to an iPod Touch) and are built with super overspecced hardware which kinda defeats the point in my opinion.
Part of the appeal of the iPod is that it only had just as much hardware and software as it needed and was simple, which lends to its extreme mod potential that's fueling its continuing popularity today. A good modern iPod analogue needs to deliver on those fronts, too.
There's even a product that lets you retrofit an old iPod with a modern motherboard
My friend's grade-school kid gets exuberantly excited by CRTs and VCRs, and I know a few Gen-Z's with record collections. Maybe there's truth to the Dennis Duffy joke on 30 Rock: "technology is cyclical" :)
I've been using bone conducting headphones with on board storage so I can listen to music without carrying my phone everywhere for about 2 years now.
I think I asked in HN last year if anything was happening in this space now that the click wheel patent expired. I ended up buying a $50 Chinese knockoff for one of my kids. It...feels like a $50 knockoff, haha.
There's a whole product segment for this that seems to be gaining some traction. "Digital Audio Player" aka DAP.
Sony still makes Walkman
That’s already the case since a few years
It's been happening, but just like all fads, especially nostalgia driven ones, it'll die soon. Every few years a new batch of people enter their higher earning years where they have more disposable income (mid to late 20s for some, early 30s for some, late 30s for others, etc) and nostalgia hits and they go crazy for a piece of their childhood or adolescence or their crazy 20s. If enough of said batch line up, you get a phenomena or a fad.
The sudden growth rate in sales derive some people to capitalize on it. Mostly either Chinese manufacturers or drop shippers though sometimes big names get swept up in the frenzy too. Then the market is flooded and it's not cool or unique anymore, or the target audience is saturated and then it's forgotten. I suspect something similar is happening now with screenless fitness trackers right now (even though I bought one because I hate smartwatches but want a fitness tracker)
It's especially funny seeing people who are into "MP3 players for digital detox" speak on podcasts or online. "I love that it's not a phone. I just wish it had <insert random ass app(s)> so I can take it on walks and leave my phone behind" then those random apps are different per person. It's really funny.
Similar thing with the screenless fitness trackers I mentioned. On every single review or discussion board for them, you will find people complaining that a screenless fitness tracker is, in fact, screenless and that they wish it just had a small screen for their important notifications or if it can answer calls or get phone notifications or connect to LTE.