> About DMA & your linked services

> The Digital Markets Act (DMA) is a European Union (EU) law that took effect on March 6, 2024. As a result of Article 5(2) of the DMA, in the EU, Google offers you the choice to link certain Google services.

> Those Google services include:

    Search
    YouTube
    Ad services
    Google Play
    Chrome
    Google Shopping
    Google Maps

> You can choose to link all these services, choose to have none of these services linked, or choose which of these individual services you want to link.

https://support.google.com/accounts/answer/14202510?hl=en

So at least European users will be able to get personalized search and photos results without also having to share that data for personalized ads.