> This was about gaining a perspective for appreaciating scars
Yeah, and that's trying to make it sound good. It doesn't change the scar. They want you to trick yourself into thinking is is pretty and nice and sweet and, probably, meaningful.
> they carry memories
No, they don't. They may remind you of something.
> something thus far hidden
How was it hidden?
> Therefore it is also mediated by language
No, it isn't. Beauty is a word expression a sensation. The language doesn't mediate the sensation.
> [words] they have any unique power
As I wrote. So you're the straw person? Anyway, the assumption that you should be able to trick yourself into thinking something is beautiful is just as valid as the assumption that it will change the power of the word for you. The euphemism carousel is a vivid example of that.
It's positivity for the heck of it, to get clicks. In internet parlance, it's gas-lighting yourself.