This is all very cool and something I would like to play with. However I also can’t mentally bridge this over to the actual automation, manufacturing, and warehouse work I’ve been involved with throughout my career. Everything about this looks optimized for getting-started tasks to play around with, but I’m left feeling that it’s not the right fit or even a good starting point for real automation work.

Everything about this page strikes me as having been optimized for investors, not customers. Why would they cite a literal toy as a leading example of automation work? It doesn’t make any sense unless they’re maximizing for what investors remember seeing in headlines, not what actual automation customers would be interesting in paying for.

I think the product they’re selling is their equity, and their target customers are acquirers. The demos and the model feel like marketing material for that highly specific goal, but they forgot to include enough about how it could be useful to anyone.