The full quote implies more uncertainty

> So based on that, we believe what is most fair is to put current trends in because you cannot predict at what point consumers and demand is going to be -- you're going to begin to see demand destruction based on the pricing environment.

https://www.fool.com/earnings/call-transcripts/2026/04/23/so...

"We've finally gone too far on pricing" is a wild thing to hear a CEO say out loud in 2026.