Just a couple weeks ago in Bali someone said "Oh you have a Nintendo too?" and pulled out their Switch. Meanwhile I haven't made a Steam friend in the wild in years

Hell I saw PlayStations in barbershops in Vietnam! There's no way you'd see a PC in those environments.

The Steam Deck certainly reduces the gap, but I've yet to see it penetrate "normie" social circles, and it's still rare in random gaming shops compared to console stuff. Have Valve released their OS for other handheld manufacturers to use? That's probably the only way to end Windows' dominance and improve the coolness factor of "PC" gaming.