> * What are the downsides of turning up the knob?

I once worked at a relatively small (<1000) person firm that basically had a near extinction event due to failing to fund a secondary datacenter / sensible data backup / business continuity strategy for years (despite engineering raising the alarm).

A team of 20 engineers worked 16 hour days for 2 weeks through the weekend to rescue them from their own decisions.

At the end of it they had a 10 minute zoom with the team to thank us and tell us they were going to - send us a ($10) bottle of wine, and grant "2 days off in lieu" (we were already on "unlimited vacation" plan) for the extra ~14 days of work.

That was a single-use only knob due to their behaviour.

No one cared enough again to do anything above & beyond, morale went to zero, and senior members of the team had all left within a year. The thank-you was so bad it was probably better that they not have done one at all.