Regarding cost per unit. I think the publisher likes this type of partner because they can really get their initial order volume up high without much risk. This allows them to have a super low cost per unit, maximizing profit, from the start.
Yup, and the “industry standard” wholesale discount publishers give to e.g. bookstores is usually 55%
Yup, and the “industry standard” wholesale discount publishers give to e.g. bookstores is usually 55%