> In reality though it's really hard to make these things true.

Yeah, the best example I saw of this was:

   * a small company (under 50 employees)

   * a very deliberate values gathering process across all the employees, not just senior leaders

   * performance reviews and spot bonuses tied to values sightings

   * regular review of how the values fit with current efforts

Just like anything else with a group of people, it takes a lot of work to get it right. Inertia is powerful.