They agreed to pay some employees in their own shares to be delivered some time later. They recorded that expense then as a liability. The value of the shares increased because the company became more valuable, and therefore that liability needs to be revalued by 72 billion.
It's a nice problem to have and is pretty much an accounting artifact coming from the fact that they are paying in different currencies (USD and shares)
You won't hear Ed Zitron talk about that