Shorting a company is not a trade against the future of a company, it is a trade against the market. You can know a company is going to zero and the company can go to zero and you can still lose your shirt from shorting it.
"The market can stay irrational longer than you can stay solvent."
This quote stops me from shorting pretty much anything.
"The market can stay irrational longer than you can stay solvent."
This quote stops me from shorting pretty much anything.