Has any non pro consumer ever noticed a display greater than 60 hz. I can barely get the regular people in my life to nice anything above 30 hz or turning off motion smoothing. I really don't see how any of this stuff matters for most people

Came in to say exactly that. That’s what’s holding me back from upgrading my older Pro. I refuse to go back to 60hz.

If you give me a choice between buttery smooth >60Hz refresh rate animations, and better battery life, I'll choose the battery life 100% of the time. But that's just me. But then again, with the insides of a typical tablet being 90% battery these days (along with a little motherboard along one edge) maybe that's all a nonissue. Phones, on the other hand... my unambitious, cheap (from when you could still get half decent cheap phones) one goes two days on a charge easily, whereas a friend with an "advanced" phone struggles to get through one day with it, often running out during all-day outdoor adventures. Tradeoffs!

The base iPhone 17 has a 120 Hz display, I suspect they are going to drip feed it through their products as a cheap spec bump (vs adding extra RAM or storage).

The non-Pro iPhone 17 has ProMotion. I have to assume it's a matter of time before it'll make its way to the non-Pro iPads.

While I agree 100%, I'm more interested in the variable refresh down to 1hz that comes with 'Promotion' to save on battery when viewing lots of static text.

To everyone over here stating the pro vs regular consumer argument:

- Apple introduces OLED and talks about deep blacks and 1200 bits

- Why do they think people care about the above and not 120hz as well?

To the average consumer, neither matters much. True. But the above did not make much sense to me.

Did it? Most devices are still at 60

High refresh rate displays are an interesting feature because most users do not notice the difference.

I can spot a 60Hz display from jiggling the mouse pointer for a second.

I’ve also done side-by-side comparisons of full screen scrolling on 60Hz and 120Hz screens for less technical people who could barely perceive a difference when I was pointing it out, but it took some time to get them to see it.

MKBHD (YouTube tech video and reviewer) talks about this a lot: It’s highly valuable to people like you and me who are attuned to the performance of our devices, but most people don’t notice. Or care!

I would appreciate high Hz displays everywhere, but I admit that Apple has probably made the right consumer choice tradeoff to compromise on refresh rate for these lower end devices where minimum cost and maximum battery life are the two most important features for those who buy them.

Right? Pro devices should be 240hz now