> Using real member accounts to post the fake AI content is so much worse.
Yeah, that part seems not just ethically bankrupt, but also really really stupid and counterproductive?
It all made a bit more sense to me when I learned that the guy who did all this is not, in fact, a physicist like I had originally assumed, but rather an "SEO lead at Shopify". [1]
Brings to mind something I read recently and can't stop thinking about: "The Internet is a store, but it used to be a library."