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simonw • yesterday at 6:44 PM • 1 reply • view on HN

Attract an audience of people who make purchasing decisions, then attract sponsors who want to be put in front of those people. Quality of readers is more important than quantity.


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dfabulich • yesterday at 6:52 PM

You're saying that like it's straightforward hard work. But that strategy has been on the decline for years, with no sign of reversing. High-value technical audiences aren't Googling for educational articles, videos, and courses. They're just asking LLMs, and getting answers. Sometimes the LLMs are searching the web, but LLMs approximately never click on the ads.

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