Only due to the cultural shift over the past 10 years, I would say. You also see it coming out of “streamer” culture, as well as evangelical “prosperity gospel” culture, where any means justify the ends of acquiring wealth - and no shame need be felt.
Tea party of the early 2010s also played by this rule. Lots of "I cannot recall"s which translates to "I won't even acknowledge wrong doing so why would I apologize?"
"At least you got your bag" is the saying these days.
IMO there's an ongoing battle between two very different concepts of what speech means.
1. I speak "X" because I believe X to be true. I am virtuous because I am correct, and honest.
2. I speak "X" because that is is the current signal for demonstrating loyalty in the in-group. I am virtuous because I demonstrate allegiance and membership.
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In the first case, you apologize for an error because it's how you get back to a state of being correct. (Or if you don't apologize, it's because you double-down and insist it isn't an error.)
In the second case, you don't apologize because the "error" was merely a strategic misstep of over-triggering the dirty out-group, and anyway caring about them too much is suspicious.