No, what they will do is redefine (again) what is worth paying money for.

We don't need to buy movies, eat avocado, drink wine, wear new clothes, drive shiny cars, etc. We do it because we have been conditioned, over the centuries, to desire what rich people would want. Every time something becomes cheap (e.g. having a watch), capital owners simply redefine it so that it can be sold again as expensive (e.g. having a luxury watch).