10yrs isn't far enough. 2016 wasn't that different from today relative to media.
We’ve seen a lot of changes since 2016 including the rise of short form video, podcasts, audiobooks, music streaming, substack, even vinyl is up 3x (!)
Practically nobody consumed short form TikTok-like media in 2016. Now it's a highly dominant type of media.
We’ve seen a lot of changes since 2016 including the rise of short form video, podcasts, audiobooks, music streaming, substack, even vinyl is up 3x (!)