I think reliability is the reason they killed the Soul. It scored too high a score on reliability for its price point.
That's not why. The Soul like other small cars (eg. Fit, Yaris, Accent) saw shrinking uptake from consumers.
People on HN love talking about small cars, but purchasing data has shown otherwise in most markets.
The Kia Soul was also heavy hit by tariffs on South Korean automotive exports in North America and the EU as well as the sanctions on Russia, as it was manufactured and assembled in Kia's Gwangju and Kaliningrad factories. Btw, the Russian factory now assembles Chinese cars for the Russian and Belarusian market.
Can’t be true of their brake lights. One of my hobbies is alerting people to burnt-out tail lights, and every time I see a Soul I pay particular attention to it, because at least 1 out of every 4 cars has a light or two out.