Oh wow, it’s like they’re trying less and less.

When they introduced the Apple Pencil and people were like “haha it’s a stylus”, the thing was decidedly NOT a stylus (it actually couldn’t be used to control some parts of the UI). It was an actual digital pen, something that used to be specialized and expensive external hardware, and it worked beautifully with the iPad. It was literally “stylus but GOOD”. I saw it and thought “people will make memes about this, but Apple totally gets it”.

When they introduced the Vision Pro, VR was just kind of shit. Bulky, ugly, uncool. Vision Pro tried to resolve some of the issues, but it was still kind of half-assed. Like they wanted to have a VR device but couldn’t actually make it work. Good resolution, but not great. Vergence-accomodation conflict not addressed. Still bulky and ugly. Isolation kind of addressed (with the AR-ish UX and the “see-through” display), but not enough.

Now we got the foldable iPhone and a touchscreen MacBook.

Foldable phones are still awfully delicate and the whole concept doesn’t have a clear “killer” use case. There’s no new UX, no new features, it’s just an iPad Mini in a marginally smaller device that’s expensive as hell. Apple didn’t even try to address the obvious shortcomings, they just built the same stupid thing everyone else is failing to sell.

Touchscreen laptops still wobble, they still get covered with fingerprints, they’re still uncomfortable and there’s still no meaningful UX. This thing doesn’t even try to address any of that. Their marketing images literally just show hands hovering above the keyboard and touching the screen for no good reason. They’ve been mocking touchscreen laptops for years now and now they release one like it’s the most obvious thing ever. 1984 vibes.