When one says "tech" like in the linked article, one is really talking about the advertising-supported internet and subscription models. A few nerds might participate in creating that themselves because they work for FAANG, but overall nerds are insulated from that because they know how to install uBlock Origin, they use the terminally unpopular Mastodon, they still use a desktop computer a lot instead of phone apps, etc. No sign that that kind of nerddom is experiencing any kind of increase in social prestige.