Correct. The public is over sparkle buttons and bad search results.

The future of AI integrations need to be subtle, useful, and not overpromise but add a big “AI makes mistakes not our fault” label on it.

In cooking, maybe that looks like a discovery tool. It should also be possible to tag the recipe library to link back to videos of techniques. There’s plenty of cool stuff that makes sense without needing to scream “we made it AI!”