> compete in grocery with the real giants in Walmart
In my area Walmart is on Instacart and I've often wondered how that squares with their own delivery service.
They're very multi-modal. Walmart will send deliveries out via Instacart, their own in-house drivers (1 year+ employees internally), Spark Delivery, and even Roadie ("a UPS Company"), though Roadie jobs are for oversize things that need a pickup truck or a van like TVs from what I've seen as a Roadie driver.
Might just speak to the competitive advantage of vertical integration. I.E “we make so much off the selling the product we don’t care if the sale originates on or off platform?” It is surprising though that they wouldn’t force users onto their service. They certainly have the power to