alt Hacker NewsPeople still don't see where this is going.
TV had both 15-20 minute of ad breaks every hour AND product placement during actual content.
That's where we're going in about 10-15 years.
Replies
mlmonkey • yesterday at 5:36 PM
Difference is, TV had (has) content in 30 minute chunks. But Youtube has, among others, Shorts, which are often 30 seconds. But still Neal Mohan wants to show ads on Shorts.
On top of these ads, creators are inserting their own ads ("this video is sponsored by ...."), so it's ads all the way down (like turtles).
drnick1 • yesterday at 5:57 PM
> People still don't see where this is going.
At least 30% of Americans use an ad blocker.
I think the generally accepted ad load has been shown to be about 20%. About 20% of TV is ads, 20% of social media feeds, etc. Seems natural that we’d get there with YouTube.
YouTube has had sponsors and inline ads for years from the content creators, so I’m fairly confident we’re already approaching the saturation point in some form.