What other channels? The alternative on search is Bing and it's a tiny market. Then there's display which is total dog shit.
Ads is highly fragmented market, google has yt, display, mobile ads, there are tons of other platforms (meta, linkedin) where you can advertise.
That first price auction complain is bs, advertisers will just stop bidding $5 for top click and start bidding $1.1 in his example to hit their goals.
alt Hacker News
Ads is highly fragmented market, google has yt, display, mobile ads, there are tons of other platforms (meta, linkedin) where you can advertise.
That first price auction complain is bs, advertisers will just stop bidding $5 for top click and start bidding $1.1 in his example to hit their goals.