I should have been more precise, it depends on what you mean by "search" -- traditional search is still a huge cash cow, but AI search is not as lucrative, which is what the exec called out in that Ars link. The problem is that AI search is rapidly replacing traditional search.
Personally I have doubts that AI search would ever be as lucrative as traditional search, which I expanded on in that comment I linked.
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I should have been more precise, it depends on what you mean by "search" -- traditional search is still a huge cash cow, but AI search is not as lucrative, which is what the exec called out in that Ars link. The problem is that AI search is rapidly replacing traditional search.
Personally I have doubts that AI search would ever be as lucrative as traditional search, which I expanded on in that comment I linked.