People take the ad supported internet for granted, and genuinely believe that if we could just put companies in their place, we could have an ad-free internet that is totally free to use.
the real issue, imo, is that we would have to get 90% of consumers to stop relying on advertising to make their purchasing decisions.
ok sounds great. let's hear about this place we have to put all the companies in to make 100% free commerce a reality for everyone.