i mean, i think a lot of people probably know the 29th best chess player in the world. they may not be world-renowned but i bet the experience of that person is that they get a lot of respect for being super good at chess. people still play chess at all levels to try to better themselves - i think most people who play chess don't do it because they think they'll eventually get to #1 in the world (same with basketball, or any sport).
a business analyst who edited spreadsheets already wasn't particularly high status - i'm not convinced their life would be worse if the job was removed from their lives and they could do whatever they wanted instead.