alt Hacker News> but larger more staid companies will take a lot longer.
I still believe large spenders already advertise on multiple channels and balance budgets based on performance.
> but larger more staid companies will take a lot longer.
I still believe large spenders already advertise on multiple channels and balance budgets based on performance.
Sort of. It really does depend on the company and how they're set up. Like, brands using agencies or more non DR advertising only update on marketing mix models which are much slower.