>That only says they are improving relative to last year, not their heyday.

Yes, but the Chinese EVs are a very recent thing in Europe, so Tesla is (re)gaining share versus both existing domestic and new foreign competition.

Tesla still does quite well in China.

>Where I am it is Kia that has taken Tesla’s place as the go-to EV brand.

Tesla Model Y was the world's best-selling car in 2025, <https://www.focus2move.com/world-car-market-2025/> and has gained share in 2026 YTD. <https://www.focus2move.com/world-car-market/>