It's also harder to explain to your customers why you're the only product they use that has a security problem when an exploit does eventually happen.

You see this already with uptime. If Github or AWS has a major outage, it's in the news and even people that don't understand software realize it's just "something happening today, everything is down".

And, unfortunately, in practice customers don't care about this inverse, when "everyone else is down but not that one product".

Until there's a exploit for Palo Alto, Juniper, Cisco, F5, <pick your defender>.

Until the attacker bypasses your perimeter firewall by convincing an employee to download and install malware.

[dead]