Topically—the whole reason for the login walls was to fulfill the requirements of their Google/OpenAI data deals. OpenAI wanted to pull up the ladder behind them.
It's a very typical failure mode for publicly-traded companies. For a CEO to have the incentive to do something that will kill their company, in a few quarters' time—in exchange for a one-off windfall that will boost the stock price, CEO compensation, &c. Short-termism at the "eating the golden goose" level.
> [May 2024] "In its IPO prospectus, Reddit revealed that it has contractual agreements to license its data to customers including Google worth a combined over $200 million. And, in its first earnings report as a public company, Reddit reported a 450% year-over-year increase in non-ad revenue, attributable mainly to those agreements."
> "Reddit stock was up 11% in extended trading following the announcement of the OpenAI deal."
https://techcrunch.com/2024/05/16/openai-inks-deal-to-train-...
> It's a very typical failure mode for publicly-traded companies. For a CEO to have the incentive to do something that will kill their company, in a few quarters' time—in exchange for a one-off windfall that will boost the stock price, CEO compensation, &c. Short-termism at the "eating the golden goose" level.
If it makes the major shareholders money, then in our system, it is, by default, not a failure mode, but a feature.
The C-suite has a contract that guarantees them generational wealth under most circumstances. They're incentivized by stock options granted to them by the board, which is elected by shareholders. Most shareholders in major companies are institutional investors who are paid to do nothing but make sure that a company going out-of-business is a non-issue (if not even a boon) for their returns. It makes no real difference to the institutional investor if Reddit goes down in price; the people who were gaining in their holdings from Reddit are diversified. The people actively drawing off of their holdings are doing so from asset classes less volatile than equities.
In other words, there's no incentive to keep companies running as a going concern.