I think de-googling is itself has its costs. I've been waiting for a better solution to email. On a related note fundamentally I think the incentives to keep email infra alive is linked to the same incentive rooted in the core belief held by companies/services that ads work.

If there was an inflection point to break that perception — like covid gave a pause for thought for location based ad targeting — and hence the incentive, perhaps we can kick email as one of the ideas whose time has come.

I am rooting for ATproto to be the replacement.