Not sure about Anthropic, unless they continue to fall over themselves in ego. They have strong GTM in my take.
Google is a bit oblivious (though is probably the smarter money based on diversification alone IMHO). OpenAI has folks wondering just how publicly Mr. Altman can blunder his wording before he gets ousted (today was along the lines of "you will own nothing" with his take that personal RAM ownership being an affront to efficiency).
All three are trying to convince enterprise buyers that central tokenmaxxing is the best thing since sliced bread; many of the circles I run in occasionally have huge (emphasis: huge in the 2010s ZIRP sense) buyers that are begging for more edge AI.