Social media is dying if you only include the subset of it that is at least somewhat social. That has been dying for a long time for many reasons like toxicity, rage bait, lynch mobs, spam, bots, and platform enshittification.

But those aren’t the biggest things that killed it. The biggest thing was losing the attention war to doom scrolling. That’s where everyone is now, at least online. They are scrolling.

TikTok, YouTube (esp shorts but increasingly all of it), Instagram, and so on.