My latest project emails a magic link.
I'm trying not to have any important data to even lose, when I eventually get hacked.
We can all turn up our noses, like the other commenters in this thread, but every one of them is exposed. Negligence is a matter of degrees.
> I'm trying not to have any important data to even lose
This is the way. Respect user privacy and keep as little data as possible, and not only do you become a less attractive target, if you are targeted the outcome won’t be so bad.