How is it a business if not for money?
I interpreted it as "enough to live a comfortable life".
Money is part of how you get there, but it is not a goal in itself. Many start businesses where money is the main goal, and where the amount that you are satisfied with inevitably shifts once you get richer
Let's say money as a proxy for "being non-trivial" or worth enough for someone to pay for. I don't know how else this can be signalled.
"Side" in the sense that my main income coming from somewhere else, aka my "normal" job