The problem is greatly exacerbated by two-party system. If there was a solid third or fourth choice, then at least people wouldn't be given two bad (in their opinion) choices. Many people don't vote at all, being disillusioned with the voting system.

Can we do something about it? The winner-takes-all Electoral College certainly contributes to two-party system [1] and to narrow margins [2]. There are two states who don't do winner-takes-all (Maine and Nebraska), and we can force all states to split their electoral votes.

[1] https://www2.law.temple.edu/lppp/electoral-college-two-party...

[2] https://direct.mit.edu/rest/article-abstract/108/3/727/11948...