I think the "it's Facebook" crowd are people who either weren't around for or don't remember before then. I don't remember before the "It's fox news" time but I now suspect there was probably something before that too.
I think a lot of it has to do with the young and idealistic clashing against the old and jaded and both groups yelling at strawmen of each other.
> but I now suspect there was probably something before that too.
"It's shortwave radio"