One of the problems with companies like GM is that they still see this as a premium feature and require their hardware (not just a charger). Tesla requires not only their chargers but also their inverters and cars.
What is missing is a spec that inverters and cars and chargers can all follow, then we will see mass adoption.
CHAdeMO had that spec, but of course is obsoleted now.
If I understand things correctly tho many of the V2L solutions just work with pretty much any car that does CCS, regardless of whether the manufacturer officially supports this or not. My Polestar2 for example doesn't official have any kind of V2H/V2L option but I've heard of many success stories.