I remember attending a "pitch night," at a local incubator, about nine or ten years ago, when crypto was the new hotness.
One of the pitches was for a fairly good nonprofit service. I thought it was a good idea. Sort of a "help people that help people" thing. I can dig that.
At the very end of the pitch, the last thing the young lady said, was "And we're looking at implementing blockchain technology in our service."
I don't remember exactly what the service was, but it clearly had no applications for distributed-key tech.
I think it probably cost her the backing. No one was fooled. I think someone told her that she had to mention blockchain, somewhere.