Brainstorming here; monitoring, logging, etc. The fact the store managers were called out of bed when there was an issue indicates it works. If a cooler broke down overnight or its temperature was too high for X amount of time, they have to discard the products. Without monitoring they likely wouldn't know until customers got sick.

I wish commenters (in general) would do a bit more "steelmanning" before asking questions about why something is (in this case) connected to the internet.